It Cosmetics recently had an event at Ulta Beauty! What caught my eye was their naturally pretty matte luxe transforming eyeshadow palette. I was literally sold at first glance. There were only a couple of them left, so I snagged one 🙂
On their website it reads:
Whether you love matte or pearl, the talc-free palette offers the best of both worlds. This includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!
These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
– It Cosmetics
Peep the pictures below!
This naturally pretty matte luxe transforming eyeshadow palette was also labeled cruel free! how dope is that? that’s always good. I often wonder: ‘what kind of monster would test eyeshadow or foundation of animals?’ 🙁 .. Luckily that’s not the case with this brand!
I really admire how Jamie Kern, the founder of It Cosmetics reinforces how beautiful a woman’s natural beauty is by engraving a gold beveled personal note on the back of the box. How sweet and thoughtful! 😀
these anti-aging silk-infused eye shadows are all matte, but can transform into pearl shades instantly with the tap of a brush!
I love the packaging! The naturally pretty matte luxe transforming eyeshadow palette packaging sort of reminds me of Urban Decay Naked 3’s packaging, but both palettes are completely different for obvious reasons. Lol. However, at first, it did semi remind me of the Lorac Pro palette, but the colors are nothing alike. Maybe it was the color scheme arangement, who knows. The naturally pretty matte luxe transforming eyeshadow palette is very pigmented. I didn’t have to rub the eyeshadows for them to be intensely swatched on my skin. All I did was touch them and the colors literally adhered to my finger tips. This is sans primer too! Which i find highly impressive. Nowadays, certain eyeshadows just don’t budge when you want to swap them -_- (What’s that about!?) Anyway, the shadows were like silk and smooth to the touch. I’m not hyping it, trust me. Visit your nearest Ulta, and see for yourself if you don’t take my word for it. You’ll know what I’m talking about. Another thing I love about the naturally pretty matte luxe transforming eyeshadow palette is the fact that time and love was put into determining the right shades that every and any skin or eye color can utilize. I can personally see me using every single color of this palette. Pfft, I can’t say that about every palette I own. (I have Urban Decay’s Naked 3 Palette and I barely use it! the only time I use it is when i want to apply ‘blackheart’ in my crease or if I want to highlight underneath my brow bone with the lighter colors -_- .. Truthfully speaking, maybe that palette was made for lighter skin tones than mine. Oh well, I’ll live!) Okay Chrissie, back to the topic! SO! Another plus about the naturally pretty matte luxe transforming eyeshadow palette is that it is also anti-aging, I find this dope because this means that older woman can use this palette too and it’s not overwhelmed with outrageous colors like modern day palettes. I’m inlove with the fact that the colors are very warm, yet neutral. This means that these eyeshadows will most likely look different on anyone who wears them. PLUS you can wet them! Honestly, this is about to be my next staple in regards to utilizing it for an everyday smokey eye. I’m all over this and I am so happy with my purchase! 😀