So you like makeup, eh? You have a passion for cosmetics? Do YOU enjoy making the everyday woman feel extraordinary by enhancing her beauty? As much as we would all agree that all of the above is the main purpose for us genuinely wanting that role as Beauty Consultant -– keep in mind that it is all about selling, selling, selling. Oh! and my favorite – Selling makeup! I am going to be very frank with this post, So you don’t have to worry about taking anything I say with a grain of salt. This is a 100% no bullshit zone. The reason I am prompting you guys about this is because every other beauty blogger who blogs about their past experiences being former beauty consultants, fail to leave something out. Hmmm, I don’t know — The ACTUAL experience? Lol.
Let’s get into it. Depending on which store you’re aiming for, whether it be Lancome, Estee Lauder, Clinique or ULTA, You’re either going to have a sales goal you have to achieve, or a special week your company plans on pushing a particular product. Your job would be to either invite guests over to your counter to do product demonstrations, or conduct a thorough skin analysis and accommodate their needs. Being personable is very important. I would always ask my guests open ended questions like ‘So how was your day, love?’ — The purpose of this question is to get your customer to open up to you and to feel more at ease. It slightly lowers their guard and it allows the both of you to make that person’s shopping experience a great one!
“Think of yourself as a resource to your clients; an adviser, counselor, mentor and friend.” -–Brian Tracy
Product knowledge is an absolute must. People will be coming up to you inquiring about products that will remedy their skin conditions and concerns. It will be up to you to learn from training and to also experiment with gratis. This way your knowledge of said product will be much broadened than ever. This technique will allow you to be more seasoned as well 🙂
I’m gonna tell you right now, do not be surprised, you will come across a tough crowd. For instance, you’re gonna get the bitchy customers, the needy customers, the customer’s who literally want you to hold their hand every step of the way. (not to sound arrogant, but we all get them in some way, shape or form, regardless of the profession.) My suggestion to you would be to handle customers with genuine care. Be personable and approachable! If your guest is bitchy, be nicer 🙂 …Most women that go makeup shopping don’t really know what they’re shopping for. I’ve had a client who wanted to try on 9 different foundation brands, 3 blushes and a plethora of lipsticks. By the time we got to the 3rd brand, I knew she was going to walk out the door with nothing. Just saying, sometimes women just want to browse and play around with makeup, and purchasing a $50 foundation is far from their intention that day. As shallow as this sounds, don’t allow your time to be wasted by people like this. You are here to give clients what they either want or NEED. You are not here to baby sit. This can set you back from your plentiful shift duties such as keeping the area tidy and stocking out products. Just speaking from experience. You’ll be surprised how much will not get done by just frolicking.
“Even if you are new in sales, you can make up in numbers what you lack in skills.” — Jim Rohn
Don’t worry if you’re not a contour extraordinaire, it’s a learning process. Ask your coworkers for tips and advice if they’re strong at something that you lack. I’m sure you can teach them a thing or two 😉
* I will be updating this periodically.